Amsons Design - Full Stack Project Case Study

Amsons Design: Architectural & Interior Styling Studio Digital Showcase

Project Overview & Business Context

Amsons Design is an Australian architectural design and interior renovation firm crafting luxury residential estates and commercial environments. The firm required a digital experience that mirrors their refined aesthetic and converts high-net-worth property developers into consulting clients.

Engineering Architecture & Technical Execution

Developed a bespoke lightweight CMS allowing the Amsons creative team to publish high-resolution project case studies, before/after renovation sliders, and material palette specifications with automated WebP conversion and responsive srcset generation.

Key Functional Modules Delivered

  • Interactive before/after renovation comparison sliders illustrating structural transformations
  • Categorized portfolio filtering across Residential, Commercial, Kitchens, and Exterior Masterplans
  • Private client consultation booking module with initial design questionnaire and budget qualification
  • Comprehensive technical SEO setup targeting high-intent Australian architectural queries
  • Ultra-clean typographic layout emphasizing architectural geometry and photography

Measurable Business ROI & Outcomes

  • Ranked on Page 1 for multiple targeted Australian architectural and interior design keywords
  • Client consultation inquiries increased by 60% year-over-year
  • Seamless CMS updates enabled the design team to publish fresh project photography in minutes

Project Details

  • CategoryE-Commerce & Portals
  • Client / OrganizationAmsons Design (Australia)
  • My RoleLead Front & Backend Engineer
  • Status Production Deployed
  • Live Project URL amsonsdesign.au
  • Technologies Used
    PHPCustom CMSMySQLJavaScriptGSAP AnimationsSEO Architecture

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