Out of the Blue Seafood - CRM: Cold-Chain Wholesale Order Processing & Logistics Fulfillment CRM

Project Overview & Business Context

The operational backbone of Out of the Blue Seafood's distribution division. This dedicated CRM manages restaurant client accounts, bulk fish auctions, packing weight verifications, cold-storage logistics, and automated commercial billing.

Engineering Architecture & Technical Execution

Engineered with Laravel and an optimized AWS RDS relational database. Features complex transactional workflows coordinating warehouse packing scales, barcode verification, courier manifest exports, and multi-tier wholesale pricing tiers.

Key Functional Modules Delivered

• Wholesale client CRM tracking order histories, credit limits, delivery preferences, and standing weekly orders
• Packing station interface integrating digital weight scales for catch-weight pricing reconciliation
• Automated commercial PDF invoice generation with automated billing terms (Net 7, Net 30)
• Driver dispatch manifest generator organizing cold-chain delivery routes by geographic delivery zones
• Real-time inventory ledger automatically tracking fresh catch stock from intake to customer delivery

Measurable Business ROI & Outcomes

• Eliminated manual order re-entry errors between sales reps and warehouse packing stations
• Shortened morning packing and dispatch turnaround time by 40 minutes per shift
• Accelerated accounts receivable collections through automated invoice delivery and reminder emails